Google launches a preview of its Connected Apps Platform for Search and the Gemini app

Google says developers can build an app once and reach users in both Search and the Gemini app. They integrate through a cloud-hosted MCP server, or through Android MCP using the AppFunctions APIs. They then register, test and submit the app in the Google Connected Console, and choose before review whether it goes live in Search, the Gemini app or both. Once live, developers can track traffic, latency and error rates, and keep control of their brand identity, including verified logos and authenticated accounts.

Access opens in phases, with more developers, markets and Google products to follow over the coming months. Developers can sign up for the preview at developers.google.com/connected-apps.

Google also says it has launched more than 50 Connected Apps across Search and Gemini, in areas from productivity and event ticketing to health and fitness. Partners such as Adobe, Experian, Localiza and Peloton are live in Gemini and will come to Search in the coming weeks. A Calm integration is due across both Search and Gemini.