Anthropic renames its Max plans to Max and Ultra, and removes the 5-hour limit for verified Ultra accounts

Anthropic announced on X that it is renaming its Max plans: Max 5x becomes Max and Max 20x becomes Ultra. Prices do not change: Max stays at $100 a month and Ultra at $200. Anthropic says existing subscribers need to do nothing.

Anthropic is also removing the 5-hour usage limit for verified Ultra accounts, starting October 30 with most existing subscribers. Newer accounts keep a temporary limit until they are verified, which Anthropic says helps it prevent fraud and abuse; accounts get an email when the limit is removed. Weekly limits are unchanged. Claude Code's Boris Cherny repeated the limit removal in a post of his own.

The announcement had about 4,000 likes and 494 replies on X by October 30.