OpenAI introduces Businesses in ChatGPT, with business profiles and Business Agents

OpenAI has launched Businesses in ChatGPT in beta. Through a Business Hub, a company can claim and verify its business in ChatGPT, update its details, add self-service product feeds with pricing and availability, and see aggregated insights such as mentions, website clicks and the topics in conversations that cite its website. OpenAI says it does not share users' conversations or Business Agent chats with businesses, and insights appear only above certain thresholds.

Eligible ecommerce and online service businesses in the U.S. can also build, test and launch a Business Agent. When a business appears in a ChatGPT answer, people can open its profile and, if it has an agent, start a separate, clearly labeled conversation with it. Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads, with sponsored placements labeled. OpenAI says any eligible business where ChatGPT is available can claim its profile; Enterprise customers and advertisers can do so through their OpenAI representative, and Shopify merchants can connect their store. OpenAI plans to expand to more markets and business categories.